Other World Computing

Other World Computing (OWC), established in 1988 and headquartered in Woodstock, Illinois, is a prominent American company that has become synonymous with high-performance computing solutions. Founded by Larry O'Connor, OWC started as a small venture focused on providing affordable memory upgrades for Macintosh computers. Over the years, the company has grown into a leading provider of a broad range of products, including storage solutions, memory, docking stations, and expansion products for both Mac and PC users. With a strong commitment to innovation, reliability, and sustainability, OWC has become a trusted name among tech enthusiasts, creative professionals, and IT specialists worldwide.

OWC's product range is extensive, catering to the diverse needs of its customers. The company offers a variety of storage solutions, from external hard drives and SSDs to RAID systems and high-capacity storage devices. OWC's external drives, such as the Mercury Elite Pro and Envoy Pro series, are celebrated for their speed, durability, and ease of use, making them ideal for professionals who require reliable storage for large files, including video editors, photographers, and graphic designers. The company’s SSD upgrades, particularly the Aura SSDs for MacBooks, have also gained a strong reputation for enhancing the performance and extending the lifespan of older computers.

In addition to storage, OWC is a leader in docking and expansion products. Their Thunderbolt docks, like the OWC Thunderbolt 4 Dock and the OWC ThunderBay RAID enclosures, offer unparalleled connectivity options, enabling users to connect multiple devices and peripherals to their computers seamlessly. These products are designed with the needs of power users in mind, providing the bandwidth and flexibility required for demanding workflows in creative and technical fields.

One of the hallmarks of OWC’s success is its dedication to quality and environmental responsibility. The company is known for its rigorous testing and quality assurance processes, ensuring that every product meets the highest standards of performance and reliability. Additionally, OWC is committed to sustainability, using environmentally-friendly materials and practices in its manufacturing processes. This commitment is reflected in their drive to extend the life of older devices through upgrade solutions, reducing electronic waste and promoting a circular economy.

OWC's customer base is diverse, including professionals in the creative industries, IT managers, tech enthusiasts, and everyday consumers looking to enhance their computing experience. Their products are used in a wide range of environments, from home offices and small businesses to large-scale enterprises and creative studios. The company’s focus on user-friendly design and comprehensive customer support has earned it a loyal following among those who depend on their technology to perform at its best.

Key products in OWC’s lineup include the Mercury Extreme Pro SSDs, known for their speed and reliability; the OWC ThunderBay 4, a high-performance RAID solution ideal for video editing and content creation; and the OWC Dock Ejector software, which ensures safe and efficient ejection of connected drives. The company’s line of memory upgrades, particularly for Apple products, remains a cornerstone of their offerings, helping users get more life and performance out of their existing systems.

Beyond its products, OWC is also recognized for its educational resources and customer service. The company provides extensive online guides, tutorials, and technical support to help users make the most of their OWC products. This commitment to customer education and support has further solidified OWC’s reputation as a reliable and customer-focused company.

With over three decades of experience, OWC continues to lead the way in developing innovative solutions that enhance the performance, connectivity, and longevity of computing systems. As technology evolves, OWC remains at the forefront, providing the tools and expertise needed to help users achieve their goals, whether in creative production, business, or personal computing.